We help growing businesses build strategies that fit their stage of growth and real-world resources. Clarity first. Tools second.
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Best for: Businesses needing direction or a strategic reset.
If your Email Marketing and CRM strategy feels like a black box, this is your starting point. You'll get a clear view of your systems and a practical 90-day plan.
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Best for: Teams ready to scale existing email and automation performance.
Already have a platform? Great. Now let's make it perform. We focus on optimizing lifecycle journeys, automations, and segmentation to increase conversion.
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Best for: Growth-stage brands focused on loyalty and lifetime value.
Move from one-off campaigns to continuous customer engagement. We build your full lifecycle framework to keep customers coming back.
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Best for: Brands planning platform changes or simplifying complex systems.
When tools feel like obstacles, this engagement simplifies your MarTech ecosystem and aligns your CRM for better scalability.
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Best for: Brands upgrading ESPs needing experienced management support.
We oversee ESP migration projects to successful technical delivery, allowing your team to focus on business as usual.
Services include:
Best for: Brands seeking consistency, alignment, and sustained growth.
Strategic leadership without the full-time headcount. We provide ongoing strategy, optimization, and leadership.
You'll receive:
I'm both a marketing strategist and a technical marketer with a grounded understanding of data integration. With a foundation in MIS and over 15 years of agency experience, I specialize in optimizing integrated Mar-Tech solutions that enhance customer relationships.
At Aldrich, we speak marketing data fluently, and our love language is making sense of your data choas. We aren't into vanity metrics; we're into understanding your business.
Your data is the only marketing asset you truly own, but it is only valuable if it is actionable. More tools or more contacts are not the answer, unless you have a strategic architecture that turns their existing list into a revenue-generating engine. If you are not using your data to drive retention, you are leaving your most profitable opportunities on the table for competitors to take.
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Small teams often have the talent to execute but lack the strategic framework to navigate. Bringing in a "Captain" (fractional leadership) allows the existing team to focus on excellence in daily operational execution while someone else sets the long-term strategic roadmap.
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You do not need to choose between an expensive executive hire and a struggling junior team. Fractional leadership allows you to "rent" the brain of a seasoned strategist to guide your existing team, ensuring every marketing dollar spent is tied to a high-level business objective.
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Customer retention is not a passive byproduct of a good product; it is an active profit strategy. By using email to stay relevant after the first purchase, you slash your churn rate and increase the lifetime value of every lead you’ve already paid for.
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High open rates do not pay the bills. To lead a growing company, you must move beyond "engagement" and start measuring the direct impact your email and CRM strategy have on your bottom line.
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