From Data Points to Digital Portraits: Why Your Strategy Needs Depth
From Data Points to Digital Portraits: Why Your Strategy Needs Depth
I recently gave two different LLMs the same prompt: "Based on what you know about me, create a visual caricature of me and what you think my life looks like."
The results were worlds apart.
One saw a creative strategist with a penchant for storytelling. The other saw a MarTech wizard juggling CRM architectures and agency growth.
Neither was "wrong." They were simply reflecting the specific "brushstrokes" I had provided each platform through our distinct conversations.
The Lesson for CRM & Personalization
This is a fantastic illustration of how our digital footprints shape the perception of our personas. In the world of CRM Marketing, we often talk about "360-degree views," but are we actually painting a complete picture?
- The "Brushstroke" Principle: Every email open, preference center update, and purchase is a single stroke. If your CRM only captures "purchases," you’re painting a stick figure. If you capture intent, behavior, and sentiment, you’re painting a masterpiece.
- Context is King: Just as these AI models viewed me differently based on context, our customers act differently across channels. True personalization isn't just about using a {First_Name} tag; it’s about recognizing which "caricature" the customer is presenting in that moment.
- The Data Gap: If your AI-driven personalization feels "off" to your customers, it’s likely because the model is working with an incomplete sketch.
What does your CRM’s caricature of your best customer look like? Is it a detailed portrait, or a blurry sketch?
Key Takeaway
AI and CRM personalization are only as good as the "brushstrokes" (data points) provided to them. If a business only feeds its systems transactional data, the resulting customer profile is a "stick figure" caricature. To achieve high-level personalization, leaders must capture intent, behavior, and sentiment to paint a "masterpiece" portrait.
Is your AI working with an incomplete sketch of your customers? Book a 1:1 Strategy Session to move beyond basic data points and build a high-fidelity CRM architecture that truly understands your audience.